What we score
Each brand is reviewed against seven editorial areas:
- Offer clarity – is the welcome offer clearly explained, including wagering and time limits?
- Site usability – navigation, search, filtering, lobby speed and account screens.
- Payment options – range, fees, processing times and withdrawal experience.
- Game variety – slot studios, table games, live dealer floors and any niche products.
- Mobile experience – behaviour on iOS and Android, native apps where available, and mobile browser speed.
- Terms transparency – wording, length and findability of bonus and account terms.
- Responsible-gambling visibility – how reachable safer-play tools are from inside the account.
How a score is formed
The headline number on a comparison card is an editorial score out of ten. It is a weighted average of the seven areas above. Areas linked to player safety – terms transparency, payment experience and responsible-gambling visibility – carry more weight than purely cosmetic factors.
Scores are reviewed regularly. If a brand changes something material, for example tightening or loosening bonus wagering, we update the review and the score rather than leaving an old note in place.
What scores are not
Editorial scores are an opinion based on the criteria above. They are not endorsements, not guarantees of outcomes, not regulatory ratings and not user-submitted star ratings. We do not publish fake review counts and we do not present the same score for every brand.
Sources
We rely on operator websites, public licence registers, the operator’s own bonus terms and our editorial team’s direct testing of registration, deposit, withdrawal and account flows. Where we are unable to verify a claim we leave it out rather than guess.
What we avoid in copy
- Calling any brand “official” or “officially recommended”.
- Describing any offer as guaranteed, risk-free or the “best” bonus.
- Inventing player testimonials, photos or detailed personal stories.
- Pressuring readers with urgency or fake exclusivity.
Corrections
We treat factual corrections seriously. If something on the site is wrong or out of date, please contact the editorial team and we will look at it within three working days.